GENERAL PANTS Co.
When I spent a semester in Australia I noticed a store called General Pants Co.
Immediately my mind reeled and I laughed. What the hell kind of name is that for a store? It boggles the mind. I can't figure out how they're using the word 'general.' There are two possibilities:
Either they're using it in the military rank sense. As in General Pants, Lieutenant Shorts, Colonel Hats, Major Bras, and so on. Which would be cute if the whole gamut of stores existed (and if there were also a whole cast of cartoon mascots to go along with the stores, anthropomorphic bras with chevrons on them, etc.) , but by itself is kind dumb.
Or they're using general to mean 'non-specific' or 'somewhat indefinite'. If that is the case, then bravo. It's like some plucky entrepreneur started selling clothes at an outdoor market and someone came up to him and asked, "so what are you selling here?" And the guy responds with, "Well, in general ...pants." And thus was born general pants co.
General Pants-
"if you were to come in here, you'd see a lot of pants, of no particular style."
"we have a pants-ish aura"
"for the most part, pants"
BTW check out the general pants corporate website here and you'll see a pants-crappingly grotesque example of what it looks like when a corporation tries to market towards hipsters.
"As one of Australia's leading fashion apparel retailers, the General Pants Group exists to disrupt the average."
Disrupt the average? Fucking terrible. That mantra is like a watered down mountain dew line. Fuck YEAH! lets jostle the norm! That'll show 'em. We're really going to rattle the status quo this crime. Christ, who'd they pay to come up with that take no prisoners slogan? General Slogan Co.?
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