
I miss
Gatorade X-Factor Lemon-Lime + Strawberry. I searched for it this weekend and didn't see it. Today I realize that's just because Gatorade has renamed it. The marketing geniuses have re-branded it "Be Tough". What the heck? As if "G" wasn't bad enough?? I loved saying "Please pass the X-Factor", now I've got to readjust to "Please pass the Be Tough?". Lame.

This is an interesting topic coming on the day of the NCAA championship. I noticed they've dropped "G" and instead VitaminWater is the beverage of NCAA choice. Is there a reason for the switch other than money?? It's a little disconcerting to see the VitaminWater jugs on the court - I'm scared Kelly Clarkson or 50 Cent are going to pop out and start pimpin' it.