I miss Gatorade X-Factor Lemon-Lime + Strawberry. I searched for it this weekend and didn't see it. Today I realize that's just because Gatorade has renamed it. The marketing geniuses have re-branded it "Be Tough". What the heck? As if "G" wasn't bad enough?? I loved saying "Please pass the X-Factor", now I've got to readjust to "Please pass the Be Tough?". Lame.
This is an interesting topic coming on the day of the NCAA championship. I noticed they've dropped "G" and instead VitaminWater is the beverage of NCAA choice. Is there a reason for the switch other than money?? It's a little disconcerting to see the VitaminWater jugs on the court - I'm scared Kelly Clarkson or 50 Cent are going to pop out and start pimpin' it.
1 comment:
i'm a vitaminwater supporter. especially since they came out with vitaminwater 10. its delicious with only 25 calories per bottle! it took me forever to find out where they sell it...select gas stations and target. and for now there are only three flavors; XXX, tropical, and lemonade. lets face it, if you want a lower calorie alternative, RAIN just doesn't cut it. it tastes like a watered-down gatorade.
p.s. gatorade probably tries to switch up its packaging and names because they are losing money to vitaminwater.
Post a Comment